![the new collab between China and Thalie, shoroom, store, cleo bags](http://www.thalieparis.com/cdn/shop/articles/thb.jpg?v=1701880677&width=1066)
Thalie fait ses débuts en Chine
Beijing, 9th of February 2023
THALIE has made its highly anticipated entry into the Chinese market with the launch of a first B2B and B2C sales showroom - Chic Showroom by China World in Beijing. A significant milestone for THALIE Paris, this marks the brand’s official entry into China.
![Thalie Paris chic showroom launch in China, event, cleo bags,](https://cdn.shopify.com/s/files/1/0405/0173/9687/files/chic_2048x2048.jpg?v=1676654048)
On February 9th 2023, CCI FRANCE CHINE Beijing hosted a grand opening cocktail event to celebrate the launch of CHIC SHOWROOM & BOUTIQUE Beijing by China World. Led by Maxime Zheng in collaboration with Fédération Française du Prêt à Porter Féminin and China World, this project aims to create a space that is dedicated to showcasing the finest French and European luxury brands in the heart of Beijing.
![chic showroom and boutiques in china, Thalie Paris, cleo bags, black and red purses](https://cdn.shopify.com/s/files/1/0405/0173/9687/files/chh_2048x2048.jpg?v=1676654412)
As the largest B2B fashion show organizer in China and the organizer of Shanghai Fashion Week, CHIC Showroom by China World delivers a carefully curated selection of international brands to the Chinese fashion scene.
![opening of the new boutique with thalie paris in china](https://cdn.shopify.com/s/files/1/0405/0173/9687/files/chicsh_2048x2048.jpg?v=1680278411)
![Thalie Paris at Chic Showroom by China World](https://cdn.shopify.com/s/files/1/0405/0173/9687/files/chicth_2048x2048.jpg?v=1680278469)
![Thalie Paris cleo top handle chic showroom launch in China](https://cdn.shopify.com/s/files/1/0405/0173/9687/files/thb_2048x2048.jpg?v=1676654519)
![Facade of the new boutique launched in China, collab with Thalie](https://cdn.shopify.com/s/files/1/0405/0173/9687/files/chicc_2048x2048.jpg?v=1676654667)