Beijing, 9th of February 2023
THALIE has made its highly anticipated entry into the Chinese market with the launch of a first B2B and B2C sales showroom - Chic Showroom by China World in Beijing. A significant milestone for THALIE Paris, this marks the brand’s official entry into China.
On February 9th 2023, CCI FRANCE CHINE Beijing hosted a grand opening cocktail event to celebrate the launch of CHIC SHOWROOM & BOUTIQUE Beijing by China World. Led by Maxime Zheng in collaboration with Fédération Française du Prêt à Porter Féminin and China World, this project aims to create a space that is dedicated to showcasing the finest French and European luxury brands in the heart of Beijing.
As the largest B2B fashion show organizer in China and the organizer of Shanghai Fashion Week, CHIC Showroom by China World delivers a carefully curated selection of international brands to the Chinese fashion scene.